Global PIM (that stands for product information management) gathers all product info in one place, to make it available for all business participants in real time.
It can be integrated through its own API with:
– digital sales channel such as b2c stores or b2b partners.
– other platforms such as ERP, SAP, etc.
E-commerce, trade, marketing and sales department are the main users of this tool., along with clients and any other external stakeholder.
Among all the features, these are the main functionalities it offers:
● Portfolio management for foreign trade and internal market
● Product data and images viewing and downloading in all sizes
● Product search filters by country, category, product line and segment
● Future releases data with images viewing and downloading
● Different user’s roles to segment information access
- planograms and display manuals for POS
- portfolio management by cluster
- automatic daily creation of PDF catalogs by sales channels for printing and sharing
● For external markets, uploading materials and technical specs in other languages
It also has Information repositories for daily management:
– brand logos.
– key visual’s
– video material .mp4
– advertising and graphic materials