Global PIM (that stands for product information management) gathers all product info in one place, to make it available for all business participants in real time.
It can be integrated through its own API with:
– digital sales channel such as b2c stores or b2b partners.
– other platforms such as ERP, SAP, etc.
E-commerce, trade, marketing and sales department are the main users of this tool., along with clients and any other external stakeholder.
Among all the features, these are the main functionalities it offers:
● Product data and images viewing and downloading in all sizes
● directory of recommended distributors with filters by province and city to search for distributors that sell Petronas products
● Different user’s roles to segment information access
- planograms and display manuals for POS
- portfolio management by cluster
- automatic daily creation of PDF catalogs by sales channels for printing and sharing
Product recommendation module:
Using filters by brand, model and engine, the platform recommends the
appropriate products for the selected vehicle.
It also has Information repositories for daily management:
– brand logos.
– key visual’s
– video material .mp4
– advertising and graphic materials