For Philip Morris, we developed their branded content site. All fully configurable from a backoffice via a page builder interface, with full responsive design and totally mobile compliant. Among the functionalities they had, we can highlight:
● My Profile Section: profile photo, personal data and communication preferences
● Slider home: suggested sections for the home, to communicate news, events and promotions
● Events: list of recommended events with descriptions and dates
● Games: games section, which collect points for the loyalty program
● Wall: with users comments, all moderated by administrators
● Code redemption: with coupons generated by the e-commerce module
● Our History section: With mp4 format videos
● “Contact us” form: received by call center via email
● Survey triggers in pop-ins/emails: through which you can collect points for the loyalty program
● Rewards Administration for MGM (member-get-member) Campaigns: through which you can collect points for the loyalty program
● Integrated Chatbot
Besides, the 3 sites had integrations via WebServices with the following 3rd parties apps:
● Active Directory
● Gigya Identity Manager
● Dell Boomi SalesForce
● Google Analytics via GTM
● Webservice for age verification via Gnosis
● CDN Video23: for video content management